With regards to crowdfunding, we really feel that it’s the last word platform for first-time entrepreneurs. A spot for them to take that first likelihood of scaling their concept right into a mainstream enterprise. However, what in regards to the serial entrepreneurs who’re giving it a shot simply to discover this new area of fundraising? It may appear simple however in case you suppose deep, they’re truly taking an even bigger danger than those that are crowdfunding their very first product. The most important factor at stake right here is model status.
There are numerous elements into consideration when crowdfunding. If not taken care of, the possibilities of harming your corporation are larger than it’s possible you’ll notice. Lisa Tamayo is one such serial entrepreneur who surpassed all these hurdles and kick-started her first product with crowdfunding. It was robust however, however, she did make it work! Try our unique interview to get to know extra about her journey.
Evan: Inform us just a little bit about your self and your background.
Lisa Tamayo: My title is Lisa Tamayo, and I’m the CEO and co-founder of Scollar. I’ve been a serial entrepreneur for fairly a while now. Scollar is my fourth however the first firm. Previous to this, I used to be additionally the co- founding father of Inexperienced Constructing Studio, which was offered to Autodesk in 2008. Till now, I’ve constructed all my firms with my husband and CTO, John Kennedy.
Evan: What’s your product and the way does it work?
Lisa Tamayo: Scollar is an open platform pet care system providing an evolving suite of services for pets and their house owners. These choices revolve across the modular Scollar good collar that seamlessly integrates with the Scollar Cellular App. The app shops consumer knowledge within the Scollar Cloud Service. This method eliminates the necessity for a number of collars by giving pet house owners the big variety of performance they want in a single good, modern gadget.
Evan: What do you attribute your success to?
Lisa Tamayo: I’d say exhausting work, persistence, staying updated on future tendencies, and realizing what would ￼￼￼delight me as a shopper.
Evan: What do you look for when you’re including to your workforce?
Lisa Tamayo: We’re very selective about bringing people onto the Scollar workforce. We name ourselves the Scollar Pack. Our pack is made up of trade veterans who’re specialists of their fields. They’re all a lot smarter than me and John of their respective domains. We need to work with people who find themselves snug entering into the trenches of constructing a enterprise. It’s messy, chaotic, irritating work and all of us work very tightly collectively. There may be numerous respect and camaraderie in addition to shared imaginative and prescient for the place we need to take Scollar as an organization.
Evan: What’s your greatest piece of recommendation for somebody launching their very own enterprise?
Lisa Tamayo: I’d say two issues are essential. They’re:
1. Do your homework and don’t simply consider your story about how profitable the enterprise will likely be. Discover out if you’re right or filled with scorching air. Speak to potential prospects. Learn all the things you will get your arms on about enterprise, your trade, firm tradition, and so forth. Turn into an absolute skilled in your corporation.
2. Be persistent. You can be dealing with so many obstacles whilst you construct your corporation that your religion in your self and your imaginative and prescient will waiver over and over. Stick with these horrible emotions, then brush your self off, put your considering cap on and maintain going. No distinctive enterprise was ever constructed with out a important bruising of the founders.
Evan: What motivates you?
Lisa Tamayo: What used to encourage me was having a Scollar on my canine and cat. I hate having to handle all of the separate collars and apps and tech. It’s an excessive amount of work. Now that we’ve got a bit of working know-how, my motivation is all of these people who find themselves a part of this journey with me. They might be the superb workers, passionate prospects and dedicated buyers. Failure is simply not an possibility so I proceed to position one brick at a time for all of us.
Evan: How do you outline success?
Lisa Tamayo: In line with me, success has numerous definitions. Success with Scollar is hitting a brand new and thrilling milestone, seeing a brand new performance work prefer it’s speculated to, and having an excellent interplay with a buyer who loves their pet. Finally, my definition of success for Scollar could be that when a pet lover reaches for a wise collar, they suppose solely of Scollar.
Evan: What has been probably the most satisfying second because you launched Scollar?
Lisa Tamayo: There have been numerous them. Seeing the know-how work was thrilling and every new know-how milestone we hit simply provides to that sense of accomplishment. Once we put the RFID into the pet collar and it truly labored on the pet doorways and feeders, we had been actually excited. Additionally having paying prospects and having early success on SeedInvest with buyers is deeply satisfying. It validates our speculation that folks perceive what we’re doing and worth it sufficient to come back alongside on the journey with us.
Evan: What’s your workplace tradition like and what have you ever completed to determine this tradition?
Lisa Tamayo: We’re enormous followers of Tony Hsieh and the tradition he constructed at Zappos. We additionally work with an unimaginable girl named Dr. Frumi Barr, who helps Scollar develop utilizing the Gazelles technique. Our general cultural ultimate is that all of us carry great worth to the workforce and all have a voice. And we’re all accountable to one another, our work and the corporate. That begins with me. I would be the first to fall on a sword if vital. All of us belief one another to be trustworthy and forthright, and that extends to our exterior companions as nicely. It makes for some colourful conversations, however it’s completely vital for a excessive functioning workforce.
Evan: What has been your most profitable type of advertising and marketing to date?
Lisa Tamayo: Direct outreach has been very profitable for us. I do direct emails to folks I need to take the journey with us. We additionally know our buyer and what they like and tailor our social media and internet content material and direct outreach to them so they’ll interact with us. We’re millennial centered and know they don’t need to be offered to however engaged with. So we discuss to them and share with them and ask them to share with us. That’s way more enjoyable anyway.
Evan: Who’s your ultimate buyer?
Lisa Tamayo: Our ultimate buyer is the one who loves their canine and/or cat like household and dotes on them and can spend additional on them to make sure they’re wholesome and completely satisfied. Whereas we give attention to millennials, we additionally know that Child Boomers love their pets and Gen Xers have pets as a part of the household. Our ultimate buyer can be in search of a strategy to simplify their life with their pet and can attain for Scollar as a result of they belief we are able to make that occur.
Evan: What can we anticipate to see out of your firm sooner or later?
Lisa Tamayo: We’re in the course of our SeedInvest marketing campaign, which runs for a restricted time. This autumn we are going to launch an enormous promotional outreach to introduce Scollar Trek, our good collar for medium and enormous canines. We’re on monitor to ship our first Scollar Mini good collars and equipment mid-December this yr. Our long-range plan is to construct out our partnerships and performance so as to add distinctive worth to pet house owners who’re a part of the Scollar universe. We need to be the one good collar that folks attain for to care for their pets.
Evan: The place can we discover you on the internet?
Lisa Tamayo: Yow will discover us at https://scollar.com/ or flick through our fairness crowdfunding marketing campaign at https://www.seedinvest.com/scollar/seed.